Social Media

The first phase for us should be ideation. We know that Social Media allows us to create content. But, how do we know what kind of content we would like to create? Moreover, how do we define how should the content be looked like? What should the design look like? What kind of content there should be published real soon?

Talking about the ideation phase, it's like creating a roadmap for a product. We know that we want to have a certain kind of topic being brought up in the future or even in the next 5 years. The problem is, we need to work for the closest time since we are being constrained by time. The ideation phase goal is to define basic outlines for a certain period of time (like in a roadmap) answering some basic questions such as “What kind of content do we want to produce within a period of time?”.

The second phase would be awareness. We already have that idea in our backlog about the content. For a fresh social media account, it is crucial to define how we shape our followers or audience awareness first of all based on the idea we have formulated prior to this. For example, we might want to create content that opens up opportunities for new audiences or new visitors to our account to understand our values or stories. Its likely depends on what kind of business the account is.

Once this step is passed, we believe that even though new visitors came to our profile or start following our account later in our late-late journey, they would still feel the awareness of the related brand or account. One of you might have just started following an account, never scroll to the old posts, but could still enjoy the newest content and already have you understood the brand identity of the account.

Once people have given their recognition and acknowledged your account, all your followers would think about is “What would be the next post?”, “When will the next post be uploaded?”, “I am in my free time, and am about to open my Instagram, would I see their post around?”.

Having a consistent publishing time and discipline will help you discover your best upload times. You might want to create a social media content management system to help you publish, draft, or even schedule your upcoming content! In simple terms, as a business account, we want to keep delivering valuable information to our audience through the account.

The next phase is the engagements. Instead of just keep posting without ever hearing feedback or comments, you might need interaction with your audience or followers. In fact, there are a lot of ways to do that. As long as people already know who and what you are, and people have been following your latest posts or content, it is a sign that you already have a good loyal audience.

By interacting with your audience through social media, you actually are building a direct relationship with them. Hitting this phase means an achievement for you who start from thinking of an idea of the content, into actually connecting with whom you never know will visit you. Engagement is the key, engagement is what we seek on a social media platform, and engagement is a reward and also an achievement. All of these mean that you have successfully managed your social media in a good way.