Full Potential Copywriting with Power Words

If you searching “power words in copywriting” in your search engine, you will see the hundred example of power words. But how do we use the full potential of it?.

First of all, we have to understand about what exactly is copywriting. Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action.

Since copywriting skill plays a massive role in literally every business. We have to know what is power words and how do we use it, because the business will be a lot more effective when we can do persuade people.

Power words in copywriting can trigger and emotional response in the reader, and we could drive their behavior to take an action just by words or sentences. Power words crank up our marketing effectiveness in two main ways, that is :

Power words evoke emotion. People connect to emotion, not words. Content or words have an emotional value is more likely to be shared than those aren’t emotionally charged.
Power words trigger curiosity. Curiosity may killed the cat, but it makes a marketer’s life so much more easier. By using power words, you can ease your marketer friend to sell your business offer out to customer or consumer. Curiosity is the one of the most powerful triggers for a viral or trendy post

When i say “power words evoke emotion”, don’t you think what the example of emotion of it?. These are the example type of emotion in using power words:

Fear and Anger

Fear and anger words to spark action, this type of emotion can cause irrational and split decisions. Take a look at this caption example:

Your business critical IT systems might fail at any minute. Reduce the risk with PRTG.

PRTG probably being one of the services they offer, or a solution. But essentially, the ad has directed fear towards failing IT systems and the risk associated with not utilizing their services.

There are three different types of power words used in this ad in total. We have the word critical, fail, and risk. With the main goal of anger and fear used to create an emotion, and then offer up a solution include their services.

Pique Curiosity

Curiosity is one of the most difficult feelings to ignore. It is actually human nature to explore the world and find answers to unresolved questions. Some pyschologists even say that curiosity akin to hunger or thirst. That is a drive that must be satisfied. Simply put, curiosity is an urge that can’t easily be ignored. Take a look at this news title example:

Beyonce Shares Rare Glimpse of Her Twins Sir and Rumi in Never-Before-Seen Halloween Photo.

The words rare and never-before-seen are powerful words that pique natural curiosity. Humans are drawn to things that are scarce or odd, such as gems, or a new invention. So, claiming that something is rare will automatically draw us towards it, even if it is not something important.

Greed

Greed is another feeling that is super hard for humans to suppress. Because greeds taps into cravings and instant satisfaction, as well as a desire to get as much as possible, which is why it can be utilized in marketing with relative ease. Take a look at this blog title example:

How to Monetize Instagram to Earn a Fortune

The powerful that this ad use is monetize, earn, and fortune. Those are all marketing words that are used to generate greed in the reader. Like who did not want to earn money and build a fortune.

Build Trust

Build trust with your reader is another great strategy that you can use to get them take an action. Take a look at this mattress ad example:

Adored. Trusted. Acclaimed. Yes, we are talking about mattress. Our original most popular, award-winning design loved by all types of sleepers.

This ad is literally filled with catchy words that make you want to trust the company, and thus more likely to actually buy one of their product.

Ultimately, conversions won’t happen without trust. Even if we successful draw people into our ads with other types of emotion that we use in it, if we don’t have trust with a user, then it is highly unlikely they are goint to convert.

There are literally dozens of way to sneak power words into our copy, dozens of blogs that tells you hundred example of power words, and there arw countless other words and catchy terms that we can use to evoke the response you desire. So from all of power words, depens on how you use it.