What is on Google Web Stories

Google is a multinational company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics.

As "the most" powerful company in the world and one of the world's most valuable brands due to its market, Google makes another improvement like the famous story format based on the web version allowing creators to host and own their content.

The Stories feature first appeared on Snapchat and made the internet obsessed with the fifteen-second fascination. By now, most social media has the stories feature following Snapchat.

Google clearly couldn't stay far behind. Google search traffic is measurably a mammoth in comparison and seeks to capitalize on the same. It might be a great SEO opportunity.

What is Google Web Stories

Web stories are visually rich, full-screen content format of the web, which allow you to tap or swipe through stories. To consume content, you can tap or swipe through web stories.

Does Google Stories better than other Stories App

At some point, Google Stories are pretty much in common with Instagram Stories. The user was given space for adding text, graphics, and video and rolling them up in a tap-tap array of up to 30 slides.

Google's approach to web stories is somewhat like blog pages. The idea is to present information pieces such as news bits and 'pack’-it into a readily consumable format.

One sweet marketing fact about web stories is you can insert metadata to have them indexed correctly. This isn't possible with any of the other platforms that serve stories.

Web stories support meta titles and meta description tags. You can also add the following structured data, Open Graph Tags and Twitter Card data.

You Own Yours

Just like your website's pages, your web stories are entirely owned by you. The stories are hosted on your website servers, and you can distribute them the way you like.

Thanks to Google's thoughtfulness here, when you open a web story on a mobile device, it automatically scales to fit the screen. The mobile and tablet experience is pretty App-like.

Therefore, you can gain extra marketing mileage by sharing them on your blog pages, articles, and web pages, and not just on social media.

Stories Expire

Unlike other story features that expire within 24 hours, Google Web Stories never limit the user to look back and scroll through them at any time.

How Google Stories reach People

There are four ways you can make stories reach people and drive engagement.

• Via the Discover Tab on the Google mobile app

• In Google Image Search Results

• In Google search results

• Via your own marketing channels — website, blog, etc.

If your target is on point, there are chances to make your web story will find its way to your audience.

Does Google Stories Worth It

Some people have been through trial end error experiments to make it. Indeed, they had some positive signs. And we can say that Google Web Stories is relatively understandable to launch as a new feature.

So, are you interest in using google web stories in or for your business, or are you want to still stay using stories in social media app?.